Agco has announced a new global corporate initiative that addresses all aspects of precision-farming technology and how farmers can optimise their operations through the company’s products and services. This overarching new global strategy is called Fuse Technologies and will provide professional growers seamless integration and connectivity across all their farm assets – regardless of brand.
Fuse Technologies will transform current precision farming practices by delivering precision agriculture solutions that lead to reduced input costs, greater efficiency and profitability. Agco’s current telematics and data management offerings such as AgCommand and VarioDoc, auto guidance solutions such as Auto-Guide 3000 and VarioGuide, and future generations of these and other core precision farming technologies will be added to the Fuse Technologies portfolio.
Additionally, as the strategy evolves, a major focus of Fuse Technologies will be to ensure an “open” approach to technology integration in Agco equipment. This will allow connections to existing service providers and farm management information system software that’s already in use and trusted by Agco customers.
“Fuse represents a new day for Agco and a large-scale investment in new technology solutions,” Agco chief executive Martin Richenhagen said. “We’re more than doubling resources in key areas that will lead to more new products and services in the precision agriculture category.
“The promise of Fuse Technologies is a consolidated approach to Agco precision farming technology that will help to transform our customers’ enterprises through innovation, integration and enhanced optimisation resulting in improved productivity and profitability.”
The pillars of Fuse Technologies include:
- Agco Brands: Agco is a global provider of agriculture solutions through a unique offering of brands and products that deliver the Agco vision of high-tech solutions for professional farmers feeding the world.
- On- and Off-Board Technologies: Seamlessly integrate all your farm assets – resulting in higher yields, less input costs and greater profits.
- Support and Training: A new global customer call centre and leading-edge product training means you get the expertise and answers to run your operation more efficiently.
- Dealer Network: One of the world’s most extensive dealer networks gives you global access and support – any time, any place.
- Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with local business partners that you trust.
“Fuse Technologies will encompass all of Agco’s core product brands, enable a deeper integration with our technology suppliers, and impact all stages of the farming life cycle from enterprise planning, planting, and seed growth to application, harvesting and grain storage,” Agco’s global vice president of product management, ATS and electronics functional group, Matt Rushing, said. “Fuse Technologies is the future of Agco’s on- and off-board technology offering.”
For more information visit: http://agcotechnologies.com.
