Lincolnshire-based RC Setchfield has joined the Merlo agricultural dealer network as part of its continued investment and commitment to providing strong nationwide representation.
“This appointment symbolises Merlo UK’s commitment to providing our customers with strong and full coverage across South Lincolnshire,” the national sales manager at Merlo UK, Owen Buttle, said. “We understand the strengths and stability of family-owned and operated companies, and the longstanding reputation of RC Setchfield as a telehandler specialist places it at the forefront of service and sales expertise in the local area.”
Founded in 1982 by Richard and Heather Setchfield to service machinery, RC Setchfield rapidly expanded into sales and parts following demand from the customer base. The business has since been passed to their daughter, Hannah Setchfield, who has led the company as a director since 2021.
“We’re delighted by this partnership with Merlo at this juncture in our history, a perfect addition to our current service offerings and existing franchises, solidifying our position as a material handler expert in the local area,” she said. “All the team are excited to be working with a company that shares our core values; a family business, putting customers and innovation at the centre of its operations, in order to compete and do things differently.”
