New Holland has launched a new website across its global markets that is designed to provide visitors with easily accessible pages on the brand and its activities.
The look and feel of the website reflects New Holland’s evolving identity, with a familiar feeling but modernised graphics. At its heart is a homepage that provides a renewed, more-engaging user interface with a main header for immersive videos and large frames
for pictures.
Product pages also feature videos, large and detailed pictures, carousels and special 3D graphics of both the exterior and interior of New Holland products, to give visitors a 360-degree experience. Despite the advanced media, the user experience is practical and personalised, with easier navigation, a more evident search bar and with opportunities and special offers highlighted.
The new website also includes enriched content. The main element remains the Equipment section, containing details of all New Holland products and Precision Land Management solutions categorised by product range. Alongside is a Services & Solutions section, where visitors can find special offers, financial solutions and parts information, plus digital tools such as MYNewHolland and the New Holland apps.
New sections include Our Vision, dedicated to New Holland’s core brand values innovation and sustainability, and New Holland World with news, corporate content, heritage and sponsorship info.
The website redesign is part of New Holland’s digital transformation, with innovation, technology and digitisation some of the main pillars in the brand DNA. Visitors now benefit from better and easier navigation, optimised use on mobile phones and tablets, and enhanced focus on audiovisual communication.
