Case IH will remain an official partner of Aprilia Racing for the 2023 MotoGP World Championship series.
Ahead of the first race in the 2023 MotoGP World Championship series, the Portuguese Grand Prix, the vice president of Case IH and Steyr, Mirco Romagnoli, said Case IH was delighted to again be an official partner of Aprilia Racing.
“We look forward to continuing this fruitful cooperation,” he added. “We share the same team spirit and vision, focus on innovation and excellence, continually drive for success, and are passionate about what we do.”
The collaboration between the agricultural equipment manufacturer and motorcycle racing team began in 2022, generating extensive attention, publicity and wider recognition for the Case IH brand. To highlight the partnership, Case IH exhibited an Aprilia motorcycle at numerous trade fairs throughout the year.
“This successful partnership between two complementary brands is allowing Case IH to reach a wider, younger audience, in Europe and beyond,” Mr Romagnoli said. “When our two engineering teams met it became obvious what agriculture and MotoGP technology have in common.
“There are many similarities and opportunities from both sides. For example, Case IH and Aprilia Racing rely on similar advanced digital technologies to access and monitor vehicle data remotely, while both depend on constantly adjusting settings and reassessing strategies to maximise performance.”
The CEO of Aprilia Racing, Massimo Rivola, said the team had shown itself to be one of the leading contenders in the MotoGP World Championship.
“All of us at Aprilia Racing look forward to continuing the cooperation with Case IH in 2023,” he added. “Everyone in our team is focused on their job and our sights are firmly on the World Championship title. In motor sports, the racer who wins never wins on his own; it’s a team effort. This team spirit, combined with the drive for excellence and success, is clearly another thing that we share with Case IH.”
