BKT’s new website is now online after an in-depth restyling and redesign of the browsing experience. From interactive graphics to multi-specialised content, the new platform delivers a comfortable and user-friendly environment for users, with no lack of exclusive content, first-hand accounts and constantly updated information.
An innovative and integrated hub where content is at the centre; each product page is enriched with consistently detailed and useful information, including videos of products in action, data sheets, exclusive case studies and insights that help users choose the best tires for their needs.
The website’s revamped aesthetics follow the latest digital trends, while maintaining BKT’s brand identity. Everything has been made much more visual and photographic, striving to convey BKT’s distinctive values and corporate goals through images alone.
The new website features specific hubs for the three main sectors: Agriculture, OTR and Industrial. A segmentation that allows users to be fully immersed in their field of expertise through multi-specialised navigation and exclusive information, including products, events and updated news.
While the BKT website is new, its core values remain unchanged: offering the best quality, serving as a model of virtuous entrepreneurship attentive to people and the environment, sharing and inclusion.
