AgVantage UK Ltd has added the Holaras brand to its product offering.
Best known in the agricultural market for its silage technology and onion handling equipment, Holaras is a registered trademark of Hoopman Machines BV. Founded in the Eastern Netherlands in 1911 by a local blacksmith, the firm has become an international player in agricultural, infrastructure, industrial and horticultural sectors.
The AgVantage team is confident that this new partnership will help it to further specialise in the root crop sector with Holaras onion equipment, but also to push further into the silage and biogas industry with Holaras silage equipment.
“Holaras products are of an exceptional build quality and design,” the founder and managing director of AgVantage, Andy Carse, said. “We aim to supply customers in the UK with specialist, high-end equipment and Holaras manufactures products that fit the that description.
“After a visit to the factory, I quickly became aware of the benefits Holaras machinery could bring to farmers throughout the UK.”
The commercial director of Hoopman Machines BV, Maarten Leune, said he was pleased to be joining forces with AgVantage UK.
“We were looking for a dynamic, specialist dealer to import our products into the UK,” he added. “Our products are so niche that we felt passionately about appointing a dealer who also strived to promote the uniqueness of the brand. We found AgVantage would be able to offer customers the full package, both during sales and aftersales.
“After discussing future prospects with Andy and his team, it was clear we’d reached the same understanding about what our companies combined could provide British farmers. We are most certainly looking forward to a successful collaboration.”
