CNH Industrial brand New Holland Agriculture has reached beyond its core farming audience to show the wider world what the farm equipment manufacturer is doing in terms of innovation and technology.
At the 2023 Consumer Electronics Show (CES) at Las Vegas, New Holland worked with Touchcast and Microsoft to show a powerful simulation of a commercial customer experience in the metaverse featuring its T4 Electric Power tractor prototype.
The Touchcast platform lets vehicle manufacturers reimagine the customer journey by creating a photorealistic digital twin of their showroom and displaying their vehicles in real-time 3D.
Potential customers can then browse, customise and purchase their desired vehicle inside the interactive virtual showroom directly from their browser. No Virtual Reality headset or specialised software is required.
Consumers can interact with a real adviser, ask questions, explore new features, take a virtual test drive, buy their vehicle and return anytime for post-sales support.
New Holland Agriculture president, Carlo Lambro, said that thanks to the Microsoft and Touchcast technology, the brand would be able to explore and enable metaverse commercial options, granting direct access to its products to customers all over the world.
“It’s a new way of experiencing the personal touch of a human dealer without having to physically travel to a showroom,” he added, “and it opens endless possibilities for New Holland and for farmers.”
[embedyt] https://www.youtube.com/watch?v=lRUMGc_6XsI[/embedyt]
