Agco has confirmed the merger of two of its largest dealerships, with the teams at Chandlers and Ross Farm Machinery announcing that they have reached agreement to join forces.
The combined business will begin trading from the February 1, 2023, with 17 depots across The Midlands and employing more than 425 people.
The UK agricultural machinery dealer landscape has changed dramatically during the past few years, and the management teams of both businesses recognise the benefits of an increased size of business and the economies of scale that this presents. The enlarged business will also have the ability to develop the specialist skills within the teams to provide the very best customer service, and meet the aims of their key supplying full line franchises.
Chandlers and Ross Farm Machinery have successfully expanded in the recent past, with both businesses fully focused on agriculture and sharing some very similar family values, resulting in their coverage of territory that aligned from Birmingham to the Seven Estuary.
The synergy extends to the franchises, with both companies having grown around the Massey Ferguson, Fendt and Valtra brands. Chandlers currently operates from 13 depots covering primarily Lincolnshire and the East and Central Midlands, with Ross Farm Machinery operating from four depots covering central Southern England and Wales.
Agco’s distribution manager for the UK and Ireland, Robert Richardson, welcomed the move.
“This merger is a further stage in our Route 66 strategy of having a brand-aligned distribution network working closely in partnership with Agco and our brands to deliver farmer-focused business solutions,” he said.
