Italy’s Argo Tractors has signed a partnership with xFarm Technologies, a milan-based tech company dedicated to the digitisation of the agri-food sector. Together, they will tackle the challenges of environmental and economic sustainability and increased productivity in modern-day and future agriculture.
The two companies have joined forces in a new project that has been bolstered by the leadership they’re able to offer in cutting-edge agricultural mechanisation and in data analysis, processing and application.
Argo Tractors, manufacturer of the Landini, McCormick and Valpadana tractor brands, is already actively engaged in a digitisation process that has entailed investments in B2B and B2C e-commerce, ISObus technology, telematics and remote diagnostics and GPS assisted guidance (developed with Topcon). This process has reached new heights following the agreement signed with xFarm Technologies that will allow its Farm Management Information System (FMIS) to be applied to all the group’s tractors.
“The partnership that we are inaugurating today is a further step forward in the digitisation process in which we have always strongly believed and heavily invested,” the corporate business director at Argo Tractors, Simeone Morra, said. “It also represents the start of an ambitious strategic plan whereby we intend to offer our customers advanced tractors able to meet the needs of today’s market in terms of functionality, environmental and social sustainability.
“This means greater efficiency and more productivity; the agriculture of the future will be characterised by new levels of competitiveness that are measured in terms of product quality, increased productivity, decreased costs and the collection, integration and application of data. Thanks to this new partnership, we’ll achieve these goals and will provide our companies with competitive advantages.”
The project is based on the experience gained by xFarm Technologies, which developed its xFarm platform to provide operators with a simple and intuitive FMIS. The company’s app offers various basic functions designed to simplify general management tasks by allowing for the complete digital management of fields, activities and fleets of machinery. Thanks to sensors in the field and connected machinery, it also ensures complete, real-time monitoring of the farm and its vehicles, thus assisting the farmer in taking operational and agronomic decisions.
The partnership between Argo Tractors and xFarm will also benefit all other players in the agri-food chain. The data provided by agricultural machinery represent the true binding element underlying the agricultural process. Digitisation not only guarantees greater agronomic efficiency, but also improves production monitoring at the supply chain level, with the interconnected vehicles recording every activity carried out, thus improving traceability and even providing sustainability reports.
“This strategic partnership is based on a common vision: to provide farmers with the most suitable technological tools in order to ensure increasingly efficient and sustainable production,” the CEO of xFarm Technologies, Matteo Vanotti, said. “Agricultural machinery represents an invaluable data source, and we’re thrilled to co-operate with a major international player like Argo Tractors on this project.
“Having data analysis and processing tools available is the first step to making the most of these tractors, providing farms with new services and constant support.”
