The United Rugby Championship has announced that BKT has become the league’s northern-hemisphere title sponsor until 2025.
The league will be known as the BKT United Rugby Championship in the northern-hemisphere, and the news follows the league’s announcement that its 2021/22 season smashed broadcast records reaching an audience of 34.6 million.
Alongside Vodacom, the league’s title sponsor in South Africa, BKT will hold naming rights for the league in all territories outside of South Africa and will play an integral role in the continued growth of the United Rugby Championship.
BKT, which is one of the world’s largest manufacturers of tyres for agricultural, industrial and construction equipment, has become renowned for its support of worldwide sporting events.
Today, its wide range of sponsorships include the Rugby World Cup France 2023; cricket’s IPL (India) and the Big Bash League (Australia); European football leagues La Liga (Spain), Serie BKT (Italy) and Ligue 2 (France); and basketball’s Euroleague.
