Bombardier Recreational Products (BRP) has become an official all-terrain vehicle (ATV) and side-by-side vehicle (SSV) partner for the National Farmers Union of England and Wales (NFU) with its Can-Am brand. Announced at Lamma 2018, the agreement is part of BRP’s strategy to forge partnerships with relevant organisations to assist in increasing awareness of the powerful, versatile and reliable Can-Am off-road range.
The Can-Am Outlander ATV portfolio is available with engines from 450cc to 1,000cc and combines power, reliability and handling to offer a workhorse ATV that can handle multiple terrains and situations with ease.
The Can-Am Traxter SSV line-up available with this offer has been designed by BRP’s engineers to be tough, capable and clever, so that users have a versatile SSV that excels at hauling and towing heavy loads and can handle multiple terrains, from boggy fields to rocky trails with ease.
The agreement will see BRP offer an exclusive deal to eligible NFU members for its Can-Am Outlander ATV and Can-Am Traxter utility SSV line-up, including its exclusive LinQ quick-attach accessories range such as rack extenders and bumpers that have been designed to make jobs more efficient and to be removed with ease.
BRP and its Can-Am off-road dealership network, as well as NFU, will be promoting the partnership offer throughout the year.
NFU commercial partnerships manager Ben Coates said he was excited by the partnership and the opportunities it will provide to members.
“As an organisation, we’re always considering products that will enhance the range of benefits available to our membership, so bringing Can-Am on board because of its pedigree within the utility sector,” he added. “We’re delighted to be able to announce the launch of this offer to our members and look forward to a fruitful collaboration.”
Meanwhile, BRP commercial and network development manager for the UK and Ireland, Paul Wood, said he was always looking at ways to expand the reach of the Can-Am family and was delighted to be partnering with NFU.
“This exclusive offer will allow us to showcase to NFU members the wide variety of models available to them, which have been specifically designed by our engineers to handle multiple terrains with ease and make tasks such as towing and hauling everything from bags of feed to machinery easier and more efficient,” he added.
For more information NFU members can visit: www.nfuonline.com/can-am. Information on Can-Am is at: http://uk.brp.com/off-road/.
