Deutz-Fahr has appointed the well-established Royston-based agricultural dealership Mark Weatherhead Ltd to cover Cambridgeshire, Bedfordshire and North Hertfordshire. The move reinforces the brand’s commitment to achieving national UK coverage for its extensive range of medium to large horsepower tractors, combines and telehandlers.
With more than 60 years in the agricultural industry, Mark Weatherhead brings a wealth of experience and integrity as well as a network of contacts throughout the Midlands, which will help Deutz-Fahr gain a foothold in this major arable heartland.
“Mark Weatherhead Ltd’s strength in after sales will support the Deutz-Fahr brand for mutual benefit,” SDF marketing manager Graham Barnwell said. “In this particular trading area around Cambridge, our organisation has gone from low specific dealer coverage – which has been historically unstable – to having a solid foundation to build on.
“Deutz-Fahr’s extensive tractor range has helped us increase market share annually in the UK, so the timing of this appointment is perfect and fits with our plan to fill gaps in a strong dealer portfolio nationally,” he added. “Our range of tractors is well recognised for build quality and excellent service back-up, and with strong residual values across the UK and Europe, enjoys a strong brand loyalty.”
For more information see: www.deutz-fahr.com/en-GB/.
