For more than a decade, Amazone Ltd has run its own series of field trials work looking at how differing methods of cultivation and crop establishment are sustainable across a wide variety of soil types and farm sizes, as well as working together with specialist agronomy companies and research organisations in national trials programmes. This gives a comprehensive understanding of how various machinery combinations can work together to maximise profitability for the professional grower.
These trials, up to now, have been hosted by local farmers and one such trial is now into its seventh year of establishment at Tickhill, west of the company’s head office at Harworth, South Yorkshire. There’s also an increasing use of technology in the machinery world, as well as an influx of new products, and this has resulted in a need to keep the end-user – and dealer service staff – better trained, as well as wanting to evaluate the performance of new, innovative kit before launching it into the British market.
This changing demand has resulted in the purchase of a new Training, Education and Research Centre at Finningley, north east of Bawtry, just eight miles from Amazone UIK’s main base. The 12ha site currently comprises of a range of buildings that are central to the parcel of land, and which have been subsequently converted into a Visitor Centre with training room, alongside two indoor halls for practical machine operation. With the first courses held at the facility in early March, the training and education function began with in excess of 100 dealer staff getting up to speed with Isobus tractor/machine communication.
Outside, and after its initial landscaping process, some of the land has been drilled with a crop of spring barley, whereas a further portion will form the backbone of trial plots, a field proving ground and practical training area. This will be used to school farm operators in the use of seed and precision drills, as well as self-propelled sprayers. An ISO sprayer bump track is planned for sprayer boom performance testing and demonstration.
The facility also offers the chance to demonstrate the full range of kit across 12 months of the year, giving farmers and growers the chance to come and use the machines for themselves at a time of year when they have time to think about upcoming purchases.
An area of grass is also being improved by utilising the grass maintenance and seeding technology found in Amazone’s groundscare range and will again be used as a demonstration and proving area for turf care kit. This offers the opportunity to carry out local authority operator and contractor training, as well as being used as an educational facility for greenkeepers and green area maintenance specialists looking at managing golf course green approaches, rough and semi-rough, sports arenas, cricket pitches, or specialist topics such as wild flower establishment techniques, and so on.
The premises were unveiled by the managing director of Amazone Ltd, Adrian Winnett; the company’s head of training, Steve Clark; and head of research and development, Simon Brown. At the opening, Mr Winnett explained the rationale behind this substantial investment.
“The British market is one of the most technically advanced in the world, and our farmers look to utilise these new technologies to keep ahead of the game,” he said. “It’s our duty as machinery manufacturers to make sure we understand our customer’s needs, that those growers then subsequently get the best out of that technology and that our dealers are fully trained in supporting the kit. Orchard Farm provides the facilities for all those aspects.”
The managing partner of Amazonen-Werke, Christian Dreyer, speaking about the investment, underlined his family’s worldwide commitment to training and education.
“Orchard Farm is just one of many factory-owned regional centres that focus on supporting the local farming community that have already been commissioned or that we are in the process of developing across the world,” he said. “With similar set-ups already now in Germany, France, Hungary, Poland, Russia, Ukraine, Kazakhstan and China, we’re slowly putting in place the infrastructure needed to keep our customers up to speed with the use and support of this ever-increasingly technical machinery range and, above-all, more and more electronics.”
As with the Active Centre at Harworth, Amazone would welcome the use of these facilities by any groups of farmers or associated industries and students.
For more information visit: www.amazone.co.uk.
