Omex Agriculture has appointed Sam Bell as managing director.
Her primary objectives in the role are to continue focusing on nitrogen use efficiency with a product portfolio that boasts a lower carbon footprint, and to lead the UK market in liquid fertilisers through excellence in product performance, logistics, technical support, quality, safety and people.
Ms Bell heralds from the chemical and fertiliser industry where she has carved out a successful career spanning more than three decades, including 22 years with the employee-owned speciality chemicals company Scott Bader and then eight years with granular fertiliser giant CF Fertilisers.
“Product quality and consistency is key going forward and the reason why Omex is the market leader in the sale of solution fertilisers in the UK,” Ms Bell said. “With a proven track record of quality product and exemplary customer service, over several decades, Omex continues to be at the forefront of successfully supporting farmers, even throughout times of market uncertainty.”
