Maschio Gaspardo is establishing a dedicated UK subsidiary to distribute and back-up its full range of products.
Current importer Opico is working with the Italian machinery manufacturer to establish the new UK headquarters in the Midlands with all the people and facilities required to support dealers and customers. It will cease its involvement with the brand at the end of 2023.
“We are incredibly grateful to the Opico team for the work they have done in growing the Maschio Gaspardo brand in the UK during the past 12 years,” the company’s chief commercial officer, Alessio Riulini, said.
“We’re now at the point where we want to widen our offering to include the full range of products we sell worldwide, including sprayers, fertiliser spreaders, direct drills and cultivation equipment. To do that, we’re setting up our own branch in the UK, just as we have in other major European markets.”
Opico will continue to oversee the distribution of Maschio products and provide backup to ensure continuity and a seamless transition as dealers move across to the new business later this year.
The recently bolstered Maschio Gaspardo UK team consists of three territory managers, who’ll be supported by a dedicated technical support team based in the UK. Recruitment is underway for additional staff to provide farmers and dealers with after-sales support as well as assisting with demonstrations.
With its own Midlands-based office and parts storage, the new business will be ideally positioned to service the entire UK dealer network.
Opico managing director James Woolway said he was really proud of the job his firm had done in growing the Maschio and Gaspardo brands in the UK.
“It’s heartening to see such a strong, healthy business ready to take the next step, and we’re pleased to be assisting Maschio Gaspardo in that,” he added. “Having a broader product range and its own dedicated team to back it up can only help in building on the success we’ve had.”
