AgVantage UK has taken over representation of the Dewulf brand in the territory previously handled by Yorkshire & Humber Machinery.
Founded in 2020 as a joint venture between Andy Carse and Dewulf, Agvantage has already made great progress in the market, and on March 1, 2023, it extended its reach to all of Yorkshire and North Lincolnshire.
“We recognise the importance of local support and therefore will continue to operate from a local base in Yorkshire holding a parts stock and operating a local service team backed up closely by the larger stock and team at our headquarters in Peterborough” Mr Carse said.
One of the founders of Yorkshire & Humber Machinery, Russell Button, has been appointed manager of AgVantage’s new Yorkshire depot. He has a wealth of knowledge and experience in the agricultural industry, especially within the root crop and crop protection sectors.
“I’m excited for the future and looking forward to being part of a larger organisation structure, being able to maximise our potential in the area,” he said. “We want it to be very much ‘business as normal’ for all our customers.”
Dewulf Group CEO Hendrik Decramer said the brand had been active in the UK for more than 20 years.
“Together with our dealers, we’ve built a substantial market share, but we’re not there yet,” he added. “In 2020 we formed a partnership with Andy Carse and now setting up a service hub in Yorkshire, together with Russell Button, is the next logical step. We’re very pleased with this promising new venture.
“In addition to this, we plan to invest more into resources, staff and training during the coming three years to ensure that we’re providing the best support possible for our customers and to help us achieve our long-term goals.”
