Merlo UK has announced the appointment of Lister Wilder to represent its products across a significantly increased territory.
From March1, 2023 the Merlo agricultural telescopic handler range, Cingo tracked carriers, and TreEmme attachments and forestry tractors will all be represented by Lister Wilder in a new territory stretching from Bristol in the West to Windsor in the East.
Lister Wilder depots at Bristol, Cirencester and Reading will join the already well-established site at Ashford that represents the brand in Kent and the Eastern part of East Sussex.
“Following an announcement at the end of 2022 that Chandlers would be moving its focus to other product areas, we’ve been working hard to secure a stable and long-term partner for the Merlo franchise in the area,” Merlo UK’s general manager, Shaun Groom, said. “We’re delighted to be able to announce the further strengthening of our relationship with Lister Wilder with the expansion of its territory.”
The sales and hire director at Lister Wilder, Phil Hughes, said he was really excited to be representing Merlo again from its Western and Central branches.
“Merlo and Lister Wilder hold a lot of common values; both being family companies that have been supporting agriculture for many years,” he added. “We’re under no illusion as to the responsibility that this announcement brings, these machines are widely accepted as one of the most frequently used and relied upon machines on farm, so good back-up is paramount.
“We’ve welcomed new team members to Lister Wilder to ensure this is the case and are now ready to hit the ground running.”
