The Ploeger Oxbo Group has announced the global adoption of the Oxbo brand across its product portfolio. This means that products currently sold under the Oxbo, Ploeger, Bourgoin and FMC names will be united under one single brand name.
The group says that unifying under the Oxbo brand name will better represent its global identity and strategic direction, while improving communication with customers and employees via one single website and unified social media channels.
Adopting Oxbo as the single, global brand illustrates the company’s commitment to building on shared values as well as its dedication to a shared vision for the future of farming. It marks the final milestone of a long-term focus to align the organisation to better meet the future needs of a global customer base while highlighting a shared passion for agriculture and a commitment to partnership.
“All our brands represent a long and rich history of product development, innovation, and customer focus,” the CEO of Oxbo, Roel Zeevat, said. “For decades, our employees across the globe have set us apart as we deliver on our brand promise every day. As one Oxbo team, we strive to be the clear choice for specialty harvesting and controlled application technologies.”
The new branding will be rolled out across the globe for model year 2023 products. Meanwhile, the improved website will provide an enhanced experience and single point of information for all customers around the world.
