As part of its drive to provide solutions not inputs, agronomy firm ProCam has recruited Rob Adamson as technical development manager.
With UK farmers facing new agronomic challenges and opportunities, Mr Adamson will be pivotal in supporting the company’s wider technical department and UK-wide team of agronomists. Key to his role is ensuring ProCam maintains a comprehensive portfolio of solutions to support growers in balancing a need for farming systems that are both sustainable and profitable.
“As an industry, we’ve an exciting pipeline of innovative products – including new fungicides and herbicides – that we’re evaluating to help growers achieve the best results,” Mr Adamson said.
“However, the farming industry is also experiencing challenges such as product revocations, increasing resistance issues and highly volatile markets.
“With that in mind, as well as evaluating new and existing crop protection active ingredients to replace lost treatments, my role will be to look at solutions beyond conventional options. I’ll be considering biostimulants and nutrition, as well as biocontrol options, genetic traits, and new technologies – looking at how all of these can be successfully integrated into wider plant protection programmes. The evolving approach to crop management solutions will also mean considering broader concepts such as regenerative agriculture, all to aid agronomic decision-making.
“Ultimately, I want to ensure ProCam agronomists and customers have access to a technically strong toolbox of approaches to help navigate future challenges, safeguard crop health, and continue to farm sustainably,” Mr Adamson added.
From a family farm in East Yorkshire, Mr Adamson has worked in agronomy-based manufacturing and distribution roles for the past seven years, where he has forged a specialism across both synthetic and alternative chemistry. He’s worked with both seed and foliar-applied products, bringing novel crop protection products to market, and managing stewardship initiatives.
