The Scot JCB group has launched a new division to spearhead its machinery and parts sales and service operations for agricultural customers.
The company is combining Kelso & Lothian Harvesters and AM Phillip Agritech and forming Scot Agri, a new agricultural brand within the overall group.
Scot Agri will provide machinery sales, service and parts from JCB, Massey Ferguson, Valtra, Horsch, K-two and Vicon across its six depots in the North-east of Scotland and two depots in the Scottish Borders.
Current Scot JCB agricultural depots will be dual-branded with Scot Agri for agricultural products and Scot JCB for construction products.
Scot JCB joint managing director Robin Bryant said the rebranding of Kelso & Lothian Harvesters and AM Phillip Agritech to Scot Agri unified the agricultural companies under one brand, while maintaining the same industry-leading service they had always provided to customers.
Scot JCB group companies Stewart Plant Sales and Scot Industrial Air, which specialises in compressor and generator sales in Scotland, will also get a fresh new look with updated logos to fit in with the new Scot JCB group master brand.
