Long-established Austrian farm machinery maufacturer Pöttinger, which is celebrating its 150th anniversary, has moved to expand its arable farming product range through a strategic aquisition. The company will take over the products made by fellow Austrian manufacturer CFS Cross Farm Solution, with various crop care products from the firm expected to be seen in Pöttinger colours from August 2021.
The move closes one of the last gaps in Pöttinger’s existing wide range of products. The arable and grassland sectors have been very important to the company since it was founded. Initially a supplier of purely grassland equipment, the cornerstone for successful tillage was laid back in 1975 with the acquisition of the Bavarian Plough Factory at Landsberg, Germany.
Pöttinger has a long tradition of moving with the times and has made a name for itself with the ongoing development of its products. This latest aquisition is a recognition that farming methods are constantly changing, and now, thanks to calls for a reduction in the use of chemical pesticides, lucrative government subsidies and the increasing demand for sustainably produced food, farmers are confronted with new challenges in crop care, which also impact the choice of agricultural technology used.
Benefit-driven, versatile and efficient machines are required and Pöttinger can now offer the answer with a range of rotary hoes, vario hoes and constant pressure hoes manufactured by CFS at Stoitzendorf. Full details of the range that Pöttinger will offer will be revealed in spring 2021.
When expanding its arable product range, Pöttinger wanted to make sure that the high specifications of the machines in this segment were met in terms of ease of use, high output, reliability and durability.
“We’ll achieve exactly that in adding the products from CFS to our range,” Pöttinger’s director of product management, Stephan Ackermann, said.
In addition to taking over the products, the two founders of CFS, Andreas Egelwolf and Leopold Rupp, as well as several experienced employees, will support Pöttinger in the future. They will officially start their work with Pöttinger on August 1, 2021. The CFS location in Stoitzendorf will operate as Pöttinger’s crop care competence centre, mainly concerned with product development, but also with manufacturing various products.
“We’re convinced that we’ve taken an important step for the future by taking over the CFS products and welcoming their employees on board,” Pöttinger management team spokesman Gregor Dietachmayr said. “With this new product segment, we’re closing the gap that we previously had in our range of arable farming products.
“Thanks to our new partners, we now have excellent competence in this sector to ensure our ongoing path to success for the best soil.”
