UK sprayer manufacturer Househam and Nitrasol liquid fertilisers – the brand name of Brineflow Limited – have launched a UK partnership focusing on pulling together a complete liquid fertiliser system from purchasing to application.
“We sell our sprayers across the world, but the UK farmer is our priority and being able to pull on the experience of Brineflow to complete the service can only be good news for our farming customers,” the managing director of Lincolnshire-based Househam. Robert Willey, said.
The agricultural industry relies on specialist businesses to help make UK farmers more productive and information sharing is key to running a profitable business. The UK commercial manager for Brineflow, Rob Buck, approached Househam to form a service whereby a farmer can arrange liquid fertiliser tanks, purchase a sprayer and obtain information on application all the way to the nozzle.
“The importance of working with a company like Househam is clear and the benefits are compelling for any farmer looking to change to a liquid system,” Mr Buck said. “There’s a huge amount of knowledge and expertise between the two companies that can really make the difference to a farming business.”
Nitrasol distributes liquid fertiliser nationally from its new facility at Great Yarmouth, Norfolk, that was built to the highest environmental standards. The company is currently building a second plant in Sunderland. Opening in 2021, this will create more than 50,000t of dockside tank storage facilities serviced by dedicated ship-to-shore pipelines, giving plenty of capacity to easily meet peak seasonal demands nationally.
In North Essex, Jonathan Duke farms 1,000ha of arable crops. He currently uses a Househam Air Ride 4000 sprayer and purchases Nitrasol liquid fertiliser from Brineflow.
“There’s a gap between fertiliser manufacturers and sprayer manufacturers, so having them working together is really helpful to me,” he said. “Both Brineflow and Househam are superb in their field, so I’m really looking forward to seeing how things progress.”
Mr Duke purchases more than 500t of liquid fertiliser per year, which is applied through his Househam sprayer, so he needs reliable service from both businesses when running at full tilt in peak season.
The commercial director at Brineflow, Ian Ferris, said the arrangement makes complete sense.
“100 per cent of our customers are potential customers for Househam, and working with a great UK sprayer manufacturer helps both businesses to innovate and add value to the customer, while addressing any knowledge gaps that can exist without collaboration,” he added.
