Agco has agreed changes with existing dealer partners in Northern England and Southern Scotland on the distribution of the Fendt and Massey Ferguson brands. The changes, which will be fully implemented by April 1, 2021, support the group’s long-term strategy driving brand exclusivity, full-line responsibility and appropriate bundling to support the growth of each marque.
Under the changes, Carrs Billington becomes an exclusive Massey Ferguson dealer, and will focus its extensive organisation across an extended territory in South-west and South-east Scotland. It will continue to operate from established Massey Ferguson outlets at Annan, Carlisle, Penrith, Morpeth, Hexham, and Barnard Castle, and anticipates another location will open in South-west Scotland to support a strengthening of the overall business in this extended area.
The distribution of Fendt products will be via three existing Agco dealers. Johnston Tractors will add the Fendt franchise to the Valtra franchise already held at Carlisle, Penrith and Dumfries, while Brockhills of Yorkshire will extend its existing Fendt responsibilities further north, serviced from its depot at Thirsk.
Ancroft Tractors, meanwhile, will extend its Fendt territory South from the exisiting Berwick-upon-Tweed and Kelso depots to complete the full coverage of the brand across the area, while also continuing its long-established representation of Massey Ferguson.
“These new distribution arrangements are the latest changes that will strengthen brand dedication and continue to deliver market share growth for each of our brands,” Agco’s director of distribution management, Mark Casement. “We have a clear strategic direction that places an emphasis on maximising brand exclusivity while always improving dealer viability, and we are pleased to make these changes while offering all our valued partners the opportunity to grow their business with us in the years ahead.
“We’re confident that this focus will continue to develop the excellent customer-centred support that customers across the area enjoy and expect from our dedicated dealer partners.”
For more information visit: www.masseyferguson.co.uk and www.fendt.com.
