Agco Corporation has continued to invest significantly in Fendt North America by doubling the number of dealer locations in the past year while introducing a row crop-friendly tractor and the brand’s Momentum planter. With the launch of the revolutionary Fendt Ideal combine in 2018, and the introduction of the redesigned, row crop friendly Fendt 900 Generation 6 tractor series, Agco is positioning Fendt as the premium brand of choice for North American farmers and producers.
North America now has a total of 189 Fendt dealership locations. Of that total, 98 are new locations that have joined the Fendt family just in the past year. Special emphasis was put on placing new Fendt dealerships in areas to best serve prospective customers and existing Fendt owners. Fendt dealerships are now in 37 of the 54 US states and Canadian provinces that are considered large ag markets, or 69 per cent of all large ag markets in North America.
“The Fendt dealership expansion is a clear sign of our continued commitment not only to growth in North America, but to an expanded group of customers who, when they learn why Fendt has such a dedicated fan base, will also want to be Fendt owners,” Agco Americas senior vice president and general manager, Bob Crain, said. “Our existing Fendt dealers are excited about the new products that meet the needs of North American farmers and our new Fendt dealers look forward to bringing their customers into the Fendt family.
Fendt tractors have been sold in North America since 1998, and 2019 is the launch of the newly redesigned Fendt 900 tractor series. The five new Fendt Generation 6 models are all-round workhorses built on Fendt’s 90 years of engineering innovation and manufacturing excellence. The 900 Series tractors are designed specifically to meet the needs of producers in North America and range from 296 to 415hp. They feature many of the cutting-edge technologies first introduced on the Fendt 1000 Series in agile, crop-friendly machines that will handle any task a crop producer, large-scale cattle operation or custom farming operation faces.
“We are aggressively addressing the row crop segment in North America, which is very important because nearly 75 percent of North American farmers have row crop conditions,” Mr Crain added. “Along with our industry-leading Challenger MT700 and MT800 tracked tractors, and RoGator and TerraGator application equipment, we provide high-tech, user-friendly, efficient farming equipment to help our farmers retain the most profit in this challenging environment.”
Launching in February 2020 is Fendt’s revolutionary Momemtum planter – a global planter platform designed from the ground up for producers across the globe. First debuted in Brazil, and currently undergoing extensive field trials in North America, the Momentum planter will change the way farmers think about planting. Following the Agco acquisition of Precision Planting two years ago, the Momentum planter features the latest, exclusive Precision Planting technologies.
Each North American Fendt product is backed by Fendt Gold Star Customer Care, assuring more value and more uptime. This industry-best warranty, with no deductible, for 36 months or 3,000 hours for tractors, and 36 months or 1,200 hours for Ideal combines, covers all scheduled maintenance, including the cost of oil, filters, belts and maintenance items during this time.
For more information visit: www.fendt.com/us/.
