Taurus: Riviera Produce relies on Michelin-made brand to keep up with consumer demand

Riviera Produce, which supplies some of Britain’s top supermarkets with fresh vegetables, has praised its Taurus tyres for helping it boost productivity, delivering great tyre life and reliability versus other brands it has trialled.

Operating 365-days-a-year, its fleet of 40 New Holland tractors collectively farm more than 5,000 acres across Cornwall, which makes it vital to fit cost-effective and durable tyres.

And since using the Taurus brand, the company has found each set delivers an average of 3,500 hours split between field and road operation before needing to be replaced – more than any other replacement tyre brand it has tested.

The farm manager at Riviera Produce, Wayne Simmons, said the tractors were managed extremely carefully to ensure the maximum life is obtained from every set of tyres fitted.

“As soon as the original equipment rubber has worn out, we switch to Taurus replacement tyres, and it’s really helped to bring our tyre costs down,” he added.

“The scale of the operation means our tractors are doing a lot of road work, but the performance we get is superb. Plus, by specifying only two types of Taurus tyres across the fleet, it makes it easy to swap machines and tyres between applications to balance out any wear issues.”

Supplied by Taylors Tyres, at Redruth, Riviera Produce fits predominantly 18.4R38 and 14.9R28 Taurus Point 8 tyres on its tractors for planting and harvesting work, and the 65-series Point 65 for ground work and cultivation.

Since using Taurus tyres, Riviera Produce has found each set delivers an average of 3,500 hours split between field and road operation before needing to be replaced – more than any other replacement tyre brand it has tested.

These radial ply fitments offer impressive flexibility and strength that allows the tyres to absorb impacts and deliver a more comfortable and stable ride; a benefit recognised by Riviera Produce’s operators.

The radial construction also helps to optimise fuel consumption, as each tyre’s wide footprint distributes pressure more evenly on the ground to reduce soil compaction. This helps to guarantee optimum traction leading to improved productivity.

Matt Taylor of Taylors Tyres, said he’d been working with Riviera Produce for more than 20 years, providing them with everything they need including 24/7 breakdown service.

“Coupled with the reliability and longevity of Taurus tyres, we help them meet their customers’ demands all year round,” he added.

Taurus tyres are manufactured in Michelin Group factories within Europe – each meeting stringent environmental and quality management standards.

For more information visit: https://uk.taurus-tyres.com/.