The Can-Am Conquest Tour is returning this autumn bringing the versatile and reliable Can-Am All Terrain (ATV) and Side by Side Vehicles (SSV) to farmers and agricultural workers at auction marts and sales across the country.
The tour, which started on October 4 in Cirencester, and will run through to the end of November, aims to build on the success of the firm’s first tour that took place in May and June 2018.
Can-Am Conquest Tour II is part of Bombardier Recreational Products’s (BRP) successful UK-wide brand awareness programme designed and developed in partnership with its dealership network. It will be visiting 11 livestock sales and auction marts in eight weeks, including Penrith, Exeter, Ayr, Sedgemoor, Rugby and Cirencester.
At each site, the local Can-Am dealer in conjunction with the BRP team, will showcase the high performance, power, towing and hauling benefits the Can-Am Outlander 450 and 570, and Can-Am Traxter models from the 2019 Can-Am off-road range, can deliver to end users, with the opportunity to book a free demo back at their farms and estates.
The road show will arrive onsite with a branded truck transporting a selection of Can-Am ATVs and SSVs, with supporting promotional merchandise and offers from the NFU, NFU Scotland and BASC.
BRP’s regional commercial manager for UK, Italy and Spain, Anita Gobbo, said that following the huge success of the inaugural Can-Am Conquest Tour earlier in the year, the second phase would once again bring the dealership experience directly to customers at their place of work.
“It’s an opportunity to engage with end users to understand their needs and requirements and to demonstrate Can-Am’s ability to offer them suitable rugged vehicles that not only meet but also surpass their expectations,” she added. “Our event is designed to create impact outside the normal show season from which we can secure the visibility of our products and raise the profile of our dealers, who are able to meet with end users they may not previously have had access to.”
The tour dates are:
- October 11 – J36 Rural Auction Centre
A6070, Milnthorpe LA7 7NU - October 12 – Rugby Farmers Mart
The Charolais Pavilion, Stoneleigh Park, Kenilworth, Warwickshire - October 17 – Penith Farmers’s Mart LLP
Agricultural Hall, Skirsgill, Penrith, Cumbria CA11 ODN - October 19 – Exeter Livestock Centre
Matford Park Road, Exeter EX2 8FD - October 25 – Craig Wilson Ltd, Ayr Mart
Livestock Auction Mart, Whitefordhill, Ayr KA6 5JW - October 26 – Lanark Agricultural Centre (Scotland)
Muirglen, Hyndford Road, Lanark ML11 9AX - November 2 – The Borderway Agri-Expo
Borderway Mart, Rosehill, Carlisle CA1 2RS - November 3 – Sedgemoor Auction Centre
Sedgemoor Auction Centre, North Petherton, Bridgwater, Somerset, TA6 6DF - November 5 – Caledonian Marts (Scotland)
Millhall Auction Mart, Millhall Road, Stirling FK7 7LS - November 7 – Agrifest South West
www.agrifestsouthwest.co.uk/ EX5 1DJ
For more information visit: www.canamconquesttour.co.uk or http://can-am.brp.com/off-road/.
