New Holland Agriculture is set to expand its existing product range as a result of CNH Industrial’s agreement to acquire the grassland and soil business of Kongskilde Industries, which is part of the Danish group Dansk Landbrugs Grovvareselskab.
This business develops, manufactures and sells solutions for agricultural applications in the tillage, seeding, and hay and forage segments under various brands including Kongskilde, Överum and JF. Kongskilde will continue to operate through its current sales organisation and its dealer and importer network ensuring continuity in customer support.
The acquisition will create a major extension and enhancement of New Holland’s offering, with the addition of key product portfolios. New Holland has a long history of leadership in hay tools that dates back to 1940, when it made a major breakthrough with the introduction of the first self-tying automatic pick-up baler to American farmers.
Throughout the years, it has been motivated by its forward-thinking commitment to respond to its customers’ requirements, and has developed a complete product offering of hay equipment for cutting, tedding, raking, baling and stacking. Today, New Holland is a global leading brand and an industry-leader in North America in the hay tools and agricultural equipment markets.
The agreement to buy Kongskilde is an important element in New Holland’s strategy to provide customers around the world with innovative and complete solutions to their farming needs by adding tillage and seeding equipment to its product portfolio and extending its hay and forage offering.
“The acquisition of the tillage, seeding, and hay and forage activities of Kongskilde adds a key product range that will further broaden New Holland Agriculture’s product offering within the agricultural machinery sector,” New Holland Agriculture brand president Carlo Lambro said. “This agreement will provide growth opportunities and create a strong platform to develop the Kongskilde business and its brands, and we’ll also gradually integrate their products in the New Holland portfolio.”
The transfer of assets under the acquisition includes two plants in Europe, located in Poland and Sweden, and other Kongskilde facilities worldwide.
For more information visit: www.newholland.com or www.kongskilde.com.
