Twose of Tiverton is to merge with its sister company McConnel, combining the skills and resources of two of the most illustrious names in British agricultural engineering.
The move, which will take place on May 1, 2016, will see the creation of a specialist Grassland and Arable Machinery Division, resulting in a wider product offering that will generate new opportunities for growth.
Twose’s comprehensive range of cultivation and farm machinery, including its market-leading range of agricultural folding rollers, will be added into McConnel’s arable and seeding machinery portfolio – enabling the company to offer a one-stop shop for all of its agricultural and green maintenance machinery products.
The major benefits to the company’s overseas distributors, dealers and customers will include:
- the creation of a one-stop shop for the products of the two famous companies, Twose (established in 1830) and McConnel (1935), within a newly created Grassland and Arable Machinery Division;
- newly formed specialist sales and technical support teams to assist all customers;
- an increase in dealer coverage across the UK, along with additional overseas distributors for sales, service, and spare parts;
- increased promotional activities leveraging the McConnel and Twose brands, while respecting their proud historical heritage;
- to avail additional investment in the research and development to ensure a steady flow of new products.
These changes will be seamless for distributors, dealers and customers.
All Grassland and Arable machinery will be produced at the Alamo Manufacturing Service’s multi-million pound production facility at Salford Priors, while the hedge and verge cutting machinery will continue to be manufactured at the group’s award-winning Ludlow factory.
Alamo Group Europe’s UK agricultural division general manager, Christian Davies, said the
establishment of the new Grassland and Arable machinery division was an exciting development for the
agricultural group.
“The bringing together of two of our famous brands, adding in new products, the establishment of a
new specialist sales and technical support teams, increasing the availability of our products more
locally will bring huge benefits to all of our customers worldwide,” he added.
For more information visit: www.mcconnel.com.
