Suzuki: Fitting Cesar as standard targets rural crime

Suzuki GB has announced that its range of utility ATVs will now come fitted with the Cesar electronic security identification system developed by Datatag.

Launching the initiative at Lamma 2015, Suzuki said it wanted to help protect its customers from ATV theft – one of the top three rural crimes – using the system that’s designed to act as both a deterrent against theft and as a powerful way to recover the machine if it is taken.

Using Datatag’s state of the art identification technologies, including tamper-evident warning labels, RFID transponders, Datadots and forensic DNA, an ATV’s true identity cannot be erased, thus making it unattractive to potential thieves.

Datatag’s technology, backed up by a 24/7 call centre, has been praised by the police for its success in reducing theft not only in agriculture, but also cycle, motorcycle and power tool markets.

“At Suzuki, we take customer service seriously and, just as we have in the marine sector, we are proud to be the first brand to fit Datatag technology as standard to our range of ATVs in order to protect our customers,” Suzuki’s George Cheeseman said. “Rural crime costs far more than just the cost of the equipment stolen and we are confident that this decision will have far-reaching benefits for owners of new Suzuki ATVs.”

For more information visit: https://atv.suzuki.co.uk/.