Mitas: New four-year deal signed with Agco

Agco has signed a four-year agreement with Mitas to supply Continental- and Mitas-branded farm tyres to Fendt, Massey Ferguson, Valtra, Challenger and Laverda branded tractors and combines built at plants in Germany, Finland, France and Italy.
“This is an extension of an existing agreement,” said Mitas’ marketing and sales director, Andrew Mabin. “We have been supplying Fendt tractors with tyres since 2004, when Mitas acquired the Continental farm tyre manufacturing division.”
The contract extension follows Agco recently awarding Mitas an “A” supplier rating for deliveries of farm tyres from January to December 2012. The Mitas-produced Continental is standard equipment on four out of Fendt’s six model series.
The award pertains to quality, logistics, customer service and protection of the environment, for all of which Mitas received the highest grade. Mitas has received the overall “A” grade annually since 2004.
“Mitas’ core business is agricultural and industrial tyres,” Mr Mabin added. “This allows us to pay close attention to detail and reliability.
“In 2012, Mitas achieved sales exceeding all its historic business results and total sales were 449 million euros.”
Mitas sales to AGCO increased by 10% in 2012 compared with 2011.

For more information visit: www.mitas-tyres.com.