Read Agriservices, which is based at Wanstrow on the A359 between Frome and Bruton, has been awarded the franchise for McCormick compact and agricultural tractors by GB distributor AgriArgo UK.
The company’s new territory extends from Bridgwater to Amesbury and from Bristol to Gillingham. To the south, this area borders the McCormick territories of GA Vowles at Ilminster and Martin Richards Agricultural Engineers at Sturminster Newton; and P&D Engineering at Bredon to the north.
Richard Read, who sold Volvo BM Valmet and then Valtra tractors from 1985 to 2012, started his business in 1971 supplying an increasing range of equipment, fencing supplies and farm buildings, with strong emphasis on customer service.
“There’s a growing feeling that a lot of tractors have become too complex,” he said. “Livestock farmers in particular, who rely on their tractors every single day, want a reliable machine that’s easy to use and comfortable to operate; the McCormick products fit that description perfectly.
“We’ll continue to support our customers by drawing on our years of experience with our previous franchise while working to maintain our reputation as we attract new customers with the McCormick products. Our parts manager Rex Vincent is starting to build a stock of McCormick parts and accessories in the stores, and our workshop staff, headed by Mark Stevens, who recently took over as service manager, will have specialist training on the products.”
In the sales office, Brian Yeates and Dick Bath have contacted regular customers and also McCormick users to make them aware of the new franchise.
“We’ve had a positive response from farmers we’ve spoken to,” Mr Yeates said. “Existing McCormick users tell me the tractors are reliable, which is a key issue for dairy farmers, and there’s a good choice of models and specifications.”For more information visit: www.mccormick.it/en/ or www.readagri.co.uk.
