New Holland has announced that it will be fitting Cesar security systems as standard to tractors manufactured at its Basildon, Essex, plant from early 2012.
Models to be equipped and registered with Cesar, which acts as a powerful deterrent against theft and an invaluable aid in recovery, include the award-winning T6 and T7 Series tractors destined for the UK.
Cesar, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme of its type in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 11 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture.
Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association, the distinctive triangular registration plate is now a familiar sight on British farms.
Commenting on the announcement, the sales director of Datatag ID, Chris Harrison, said he was delighted that New Holland has adopted Cesar.
“The machines rolling off the Basildon production lines for British farmers will be more secure as a result,” he said. “Sadly, rural crime is still on the increase with around £1m worth of agricultural equipment stolen every week. Cesar is a proven deterrent against theft, but the benefits don’t stop there, as many leading insurers offer insurance premium discounts on Cesar registered machines.
“I’m sure that New Holland customers will appreciate the benefits of this initiative.”
“The customer at the heart of everything we do,” New Holland marketing managerRichard Spencer said. “Providing this industry-leading solution to our customers, in conjunction with Datatag, is a crucial step in providing farmers with a robust defence against the real threat of equipment theft.”
For more information visit: www.newholland.com.
