Same Deutz-Fahr will open its first UK-based Agricenter – a revolutionary one-shop/one-stop agricultural and groundscare parts centre – in April at the premises of Deutz-Fahr main dealer Pallisers of Hereford.
Already an established and successful format in several Western European countries including France, Spain and Italy, the Agricenter is a Same Deutz-Fahr initiative that enables customers to shop for parts they require, selecting items from display shelves before taking them to be checked out.
At Pallisers, some 250 square metres has been allocated to allow a generous browsing area for customers seeking parts for their agricultural and groundscare equipment. Many of the parts are either SDF-branded or sourced from key suppliers such as Sparex or Draper Tools. The idea is provide customers with the widest and most comprehensive range of parts and accessories available.
“I see the launch of the Agricenter as an important development of our business,” David Palliser said. “For the first time our customers will have access to an incredibly wide range of parts – from oil filters to service their tractors to new blades to fit on their ride-on mower, and literally thousands of other items.”
Experience with Agricenters in France, where there are currently 10 up and running and another 28 planned, reveals that this self-service approach is not only well received by customers.
“It’s a totally new concept that takes customers away from the stilted and limiting traditional counter service most dealerships offer,” SDF’s parts marketing manager, John Percy, said, adding that there are advantages for customers and dealers alike.
“Customers can select and handle items on offer at the point of sale, check out prices and make decisions – just as they do in shops generally. Dealers, meanwhile, can expect higher sales of parts and accessories and can employ special seasonal promotions to boost sales.
“It has also been proven that dealerships having an Agricenter will attract a higher number of visits ensuring maximum exposure for other facets of the business.”
For more information visit: www.samedeutz-fahr.com.
